About the Project

"Walking step by step, Eating one bite at a time, Doing one thing at a time.” Words from His Majesty King Rama IX, conveying sufficiency, simplicity, and thoughtfulness, as it is portrayed in the grilled meat products, which looks simple, can be consume by all genders in all ages, and the name in Thai, is presented through art direction that is highly Thai, bringing ‘yangkao’ in the style of Thai Retro.